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Has Sony achieved another hit? Following the box office performance of the blockbuster Demon Slayer: Infinity Castle, which grossed over $600 million worldwide, the latest Chainsaw Man film has surpassed the hundred-million-dollar threshold internationally, hitting a worldwide gross of $108M in its opening frame. This feature beat out Black Phone 2 ($12.9M) in its sophomore frame in theaters, as well as Springsteen: Deliver Me From Nowhere with Jeremy Allen White ($9 million).

Strong Domestic and Global Results

Directed by Tatsuya Yoshihara, the feature is a straightforward follow-up of the initial season of Chainsaw Man. It brought in $18.2M domestically after a robust five-point-two-million-dollar Saturday and $4.5M Sunday performance. Globally, the produced by MAPPA feature earned $14.7 million across 46 international territories, pushing its worldwide total to over $60 million via Sony ($43.1M international, $18.2M stateside). Official totals are still pending from Sony its final earnings figure.

Parallels to Previous Anime Hits

Anime marketing agency a leading anime marketing group had earlier commented, comparing the feature's anticipated earnings to the anime hit Jujutsu Kaisen 0, which made $34M in the North America in 2022 and debuted with a comparable $18M stateside. The new film's debut weekend is in line with that benchmark, while its hundred-and-eight-million-dollar worldwide total is now positioned just behind the earlier film's $166.6 million final run. Even if it doesn't seem possible this Chainsaw Man film will achieve the box office of blockbuster the enormous hit Demon Slayer: Infinity Castle, nonetheless, it is a significant success for the distributor.

Promotional Strategies Boost Performance

Sony and its subsidiary Crunchyroll have successfully utilized audience interaction to drive their supremacy at the cinema for anime films. This film's advertising push kicked off at the Los Angeles Anime Expo in the month of July with a discussion featuring MAPPA, exclusive activations, and Pochita-themed pictures, then continued with a significant involvement at the New York Comic Con including exclusive clips, lotteries for fans, and additional MAPPA panels. Additionally, there was an private showing for enthusiasts for general audiences and popular figures too after the last day of the event.

Looking Ahead

2025 is a major time for Japanese animation, and for Sony, which has an additional animated movie premiering this year in the upcoming Jujutsu Kaisen: Execution in late this year.